Wednesday, June 13, 2007

Mahalo - Human Powered Search?

I've lost track of the number of times that I have Google'd something and not found what I've wanted. Although, I generally have great luck searching for something from the site that has now become a verb, it's not without it's flaws. Sometimes the search results just aren't relevant. The current battle I have had with Google, over my site, is that it keeps thinking about the number 10 ink cartridge. Well, I don't use those and I'm sure if you're looking for a web designer, you really aren't either.

That's where Mahalo comes in. Mahalo, the Hawaiian word for "Thank You" is a search engine that uses search findings based on what a person tags as relevant to your search. Which in theory should come up with more relevant search results. The catch? Humans have to do the leg work, which means every topic may not have a Mahalo'd result. Which means that for most people, Mahalo falls into the, Yahoo, and Dogpile realm of, "If Google fails." So it's going to be awhile, if at all, Mahalo becomes a verb. It has to past the test of time, which for some start ups, turns into purgatory before it goes anywhere.

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